About Project
Harley Davidson collaborated with EatSleepRide, for bringing a set of riding challenges as part of100 years in Canada. The challenge is titled 'HD 100'.ESR is a mobile app development company that already owns a biker app called EatSleepRide. Harley Davidson approached ESR to integrate Harley Davidson Challenge into our platform.
Problem
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HD 100 should bring motivation for the Harley Davidson riders to ride more.
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Increase the Harley Davidson riders on the road by 50%.
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Increase the participants in the motorcycle shows arranged by Harley Davidson.
"We need to bring more Harley riders on the road"
- Media Manager, Harley Davidson"
My Role
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Competitive Analysis.
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Wire-framing.
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Prototyping.
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UI Design.
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Asset transfer to developers.
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Testing and Iteration.
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UI Testing.
Timeline
Duration - Feb 8, 2018, to March 5, 2018
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Week 1 - Initial Client Meeting to obtain client business requirements.
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Week 2 - Understanding users using User interviews, competitive analysis, User personas and Creating Wireframe.
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Week 3 - Testing the wireframes and low fi prototypes with Users and obtain feedback from them. And creating UI get approved and provide to developers.
Design Process
Research Phase
Wireframes
User Interface
Tool Used: Adobe XD, Adobe Photoshop & Illustrator, Jira for UI Tickets
Conclusion
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Got appreciation from Client and Users for the new refreshing platforms.
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Based on analytics from the user database got doubled and achieved project goals.
Live Product URL
Take Away's
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Improved skills to tackle business requirements and advocate for user needs.
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Introduced UI testing as part of the design process which promises the final product and interface designed is same.